Enhance your snow experience with gear designed for Japanese mountains
The “ZUICA” mountain-wear brand was founded in 2021 under the concept of “creating a new mountain resort culture in Japan.” It was none other than one of the leading major snow resorts in Japan that founded this brand. The luxury mountain resort located in the depths of Shiga Kogen—the Grand Hotel Phenix Okushiga.
ZUICA comes from the word “zuika” in Japanese, which is a poetic way to express the plentiful gathering of snow on plants. It is also a word that encapsulates an omen of good harvest, referring to a bountiful crop of rice for the year. To “instil vitality and calmness to modern people through products and services” is the philosophy behind the brand’s name. The finer details found in this brand’s products, such as numerous pockets for accessories, lift tickets, and phones; adjustable hoods and cuffs; and ventilation for increased airflow, are all to maximise comfort for skiers and snowboarders. Not only is practicality a selling factor, but people are also captivated by the refined design of the products. Popularity for this mountain wear brand continues to skyrocket as the simple designs combined with superior practicality make it not only great on the slopes, but for a day out about in town as well.
When packing for a special trip, who doesn’t want to envision their destination and pack their suitcase with their favourite clothes to put them into holiday mode? For clothes ticking all the boxes as fashion items that fit amazingly and feature the perfect blend of looks and functionality that can only be found in Japan, you can’t look past this brand. While there is a wide variety of colours in the designs, there is a limited-edition special product line of multi-coloured unisex tops and bottoms (16 each in total) that are modelled on the scenery in the valley of Okushiga which are absolutely stunning. Check them out before it’s too late!
Web: zuica.jp
