PR
The limited time pop-up store, ‘The Premium Malt’s House’ opened in Seoul on 11 July, before touring cities around the world, including New York, Hong Kong, Singapore, and Taipei. The flagship pop-up in Sydney will allow visitors to experience SUNTORY’s ‘The Premium Malt’s’ characterised by a luxurious richness and depth that balance rich barley aromas with a delicate sweetness. This year, the bar has been raised with events in Times Square (New York), and Dodger Stadium (Los Angeles)! During the pop-up, you can enjoy premium malt beer at its most delicious with fresh beer kegs that are changed daily.
From Friday 26 July to Sunday 11 August, you can taste five premium malt brands: ‘The Premium Malt’s,’ ‘The Premium Malt’s Black,’ ‘Half & Half,’ ‘Kami-awa Mliko’ and ‘Sunset Style,’ at the Japanese izakaya ‘ICHOUME’ in Darling Quarter. This is a great opportunity to enjoy a selection of delicious The Premium Malt’s beers from Japan, including black beer and half and half, which are not usually seen in Sydney, and The Premium Malt’s foam-only beer, Kami-awa Mliko.
ICHOUME, with its retro décor and modern Japanese cuisine, has prepared exclusive food pairings for this pop-up, designed for this event through the combined efforts of ICHOUME’s chefs. There are five The Premium Malt’s beer pairings that complement the flavours of the beer and the food. The restaurant is one of Sydney’s premium modern Japanese restaurants serving classic Japanese cuisine, and the food is thoughtfully designed to maximise the enjoyment of the beer.
SUNTORY The Premium Malt’s is a renowned Japanese beer brand celebrated for its exceptional quality and rich taste. It is one of the major beer brands in Japan, known for its dedication to using the finest ingredients and brewing techniques. SUNTORY The Premium Malt’s line-up showcases the brand’s dedication to crafting exceptional beers that cater to a variety of tastes and preferences. Whether you prefer a rich, dark beer or a light, refreshing brew, SUNTORY has something to offer.
Suntory, which has created The Premium Malt’s, is committed to ensuring “quality at the time of drinking” and have designed their beer to maximise its taste at the precise moment of consumption. Efforts are made to maintain optimal conditions throughout the entire process, from production right to the consumer. The beer is served at the right temperature, and care is taken in the serving process, with an emphasis on glass selection and pouring techniques to maximise the beer’s characteristics, so we hope you will come to the store and experience this care firsthand! Especially in this winter, why not feel the blissful warmth of a drink, with a beer in hand as a cool breeze blows!
SUNTORY「The PREMIUM MALTʼS HOUSE」 x ICHOUME
Period：26 July (Friday) – 11 August (Sunday) *Open 7 days a week
Time: Sunday – Thursday: 12PM – 3PM, 5PM – 9:30PM
Friday: 12 PM – 3PM, 5PM – 10:30PM
Saturday: 11:30AM – 10:30PM
Sunday: 11:30AM – 9:30PM
Location：ICHOUME（Shop TR10 / Darling Quarter 1, 25 Harbour St, Sydney NSW 2000）
*Up to date information about the event is available via official Instagram!
*Booking for the event can be made via the website.
