For Australian travellers, Hokkaido has firmly established itself as one of Japan’s top destinations. Famous ski resorts such as Niseko, Furano and Rusutsu continue to attract thousands of Australians each year, all chasing the island’s legendary powder snow.
But Hokkaido offers far more than world-class skiing, stunning landscapes and exceptional food. In recent years, growing attention has been turning toward something deeper and more meaningful—the culture of the Ainu, the Indigenous people of northern Japan.
The Ainu have a rich cultural heritage shaped over centuries, including their own language, spiritual beliefs, crafts, music, dance and cuisine. Experiencing this culture offers visitors a new perspective on Hokkaido—one that goes beyond its natural beauty and into its history and identity.
Amid this rising interest, Upopoy—the National Ainu Museum and Park—is actively promoting its offerings to the Australian market. Located in Shiraoi, Hokkaido, Upopoy serves as a key centre for the revitalisation and sharing of Ainu culture. Its goal is to encourage Australian visitors to enrich their trips by adding cultural discovery to their itineraries, alongside skiing and sightseeing.
Interest in Ainu culture has also been boosted by popular culture. The hit manga series Golden Kamuy, set in Hokkaido and featuring Ainu traditions, has gained international recognition and sparked curiosity among younger audiences worldwide.
At Upopoy, visitors can explore exhibitions on Ainu history and way of life, while also enjoying immersive, hands-on experiences. These include traditional dance performances—recognised as a UNESCO Intangible Cultural Heritage—along with music demonstrations using the mukkuri (a traditional mouth harp), and workshops in embroidery and wood carving.
Food is another gateway into Ainu culture, with opportunities to taste traditional dishes that reflect a deep connection to nature and seasonal ingredients.
Until now, many Australians have viewed Hokkaido primarily as a destination for skiing, hot springs and gourmet experiences. Going forward, however, cultural exploration—particularly learning about the Ainu and their harmonious relationship with nature—may become an essential part of the Hokkaido journey.
From its powder snow and renowned cuisine to its living Indigenous heritage, Hokkaido offers a multi-layered travel experience. On your next visit, consider going beyond the slopes and adding a stop at Upopoy. It may just transform the way you see Japan’s northern island.
Info
Upopoy Experience: https://upopoy-magazine.jp/experience/
Upopoy Facilities: https://ainu-upopoy.jp/facility/restaurant/
